Marketing Brew Weekly

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands.  00:00: Intro 02:28: A brief history of mascots  06:15: Quaker Oats  08:05: Duolingo 10:35: State Farm 12:40: Liber

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.  00:00: Intro 02:10: Fashion and merch collabs  06:00: Original longform content 11:20: Fan activations  15:00: Athlete partnerships and

Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.  00:00: Intro 01:30: The evolution of brand trips  05:20: The infamous Tarte trip&nb

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land.  00:00: Intro 02:00: Did the Wendy’s Twitter account start this trend 04:30: Brands being summoned vs. randomly jumping in  06:00: PF C

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?  00:00: Intro 01:15: Brands venturing into Substack  02:43: How this differs from email marketin

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO.  00:00: Intro 01:30: Difference between a pop-up and a stunt  04:30: What is the point of a pop-up 08:30

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand.  00:00: Intro 02:00: Why do brands change their logos  04:40: Risks of changing logos   08:40: Levi’s World Cup logo change 12:50: Spotify’s disco ball  16:40: Mountain Dew  20:15: Gap’s 2009 rebrand fail&nbs

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team?  00:00: Intro 00:40: Examples of creators with C-suite titles  02:15: The difference betwe