This Could Work

<p>Creator marketing works best when creators are treated as strategic partners—not distribution channels.</p><p>In this episode of This Could Work, Saylor CEO Will Trowbridge sits down with Nneka Enurah Lee, Saylor’s Director of Creator Partnerships, for a no-filter conversation on where creator marketing still gets it wrong (and what brands need to do differently).</p><p>From one-off campaigns and overly prescriptive briefs to the overreliance on paid media, Will and Nneka unpack why outdated

<p>Creator marketing stole the show at Cannes Lions—and Tubi’s SVP of B2B Marketing Cynthia Clevenger is here to explain why.</p><p>In this special-edition micro-episode from the 2026 Cannes Lions International Festival of Creativity, host Will Trowbridge sits down with Cynthia at the Tubi Cabana to unpack the biggest stories, creative risks, and culture-shaping campaigns marketers need to be paying attention to right now.</p><p>They cover:</p><ul><li><p>Why creator marketing is the number one s

<p>Nic Hill has spent the last decade helping brands evolve from traditional spots to immersive, interactive experiences. As co-founder and Chief Innovation Officer at Sawhorse, he’s worked with Walmart, Alo, and other major brands to build worlds on platforms like Roblox and Fortnite that audiences actually choose to spend time in.</p><p>In this episode, Nic joins host Will Trowbridge to unpack how Sawhorse went from a scrappy production company to a leader in interactive marketing, why Gen Z a

<p>Abby Ho has built her career at the intersection of fandom, social, and storytelling. As VP of Digital & Social at Disney Branded Television, she leads campaigns that help fans discover, connect with, and stay engaged with some of the most beloved franchises in the world, including Percy Jackson, Bluey, and Mickey Mouse Clubhouse.</p><p>In this episode, Abby joins Will Trowbridge to share how she went from HR to shaping digital strategy for major entertainment brands. They discuss the creativ

<p>Nick Borenstein has dedicated his career to celebrating the best of the internet. As the General Manager of The Webby Awards, he oversees the most prestigious and competitive awards for digital creativity, honoring everyone from independent creators to global brands.</p><p>In this episode, Nick joins Will Trowbridge to discuss what it actually takes to win a Webby and how the internet&#39;s creative bar is shifting. They dive deep into his own experience winning for the hit podcast <em>Missin

<p>Monica Austin has built her career by following her curiosity into the heart of shifting industries. As the current SVP and Chief Marketing Officer at Blizzard, she oversees global marketing for iconic franchises like World of Warcraft, Diablo, and Overwatch.</p><p>In this episode, Monica joins Will Trobridge to discuss her journey from traditional entertainment to Silicon Valley giants. They dive deep into the culture of Netflix, the early days of Instagram, and how Blizzard continues to fos

<p>Independent agencies aren’t the scrappy underdogs anymore—they’re the ones pushing the industry forward.</p><p>In this episode, host Will Trowbridge sits down with Doug Zanger, founder and editor-in-chief of Indie Agency News, a member-first platform built as a true home for independent agencies across advertising, marketing, and production. They dig into how Indie Agency News is tapping into a real changing of the guard—from holding company dominance to hundreds of powerful indie shops—and w

<p>When your brand becomes a meme (in a good way) you know something’s working.</p><p>In this episode, This Could Work host Will Trowbridge sits down with Celeste Roque, Head of Social at Tubi to unpack the bold, fandom-fueled strategy behind one of streaming’s most talked-about brands.</p><p>From cultivating an unapologetically chaotic voice to tapping into hyper-niche communities, Tubi proves that when you truly understand your audience, engagement isn’t forced—it’s inevitable.</p><p>Watch for